The article confirms my thought about Cielo and Redecard: the Cielo's stakeholders, Banco do Brasil and Bradesco, are among it's biggest strenghts. The larger size also is important, because the card acquirance is a business where size matters.
Valor Econômico: Redecard quer brigar pela ponta
Valor Econômico 14/07: "Falta, porém, combinar com o concorrente. Yamaguti sabe que, para a Redecard ser líder de mercado, o setor precisa estar totalmente aberto - e isso hoje significa vencer a resistência de Bradesco e Banco do Brasil (BB), acionistas controladores da Cielo, para que Redecard também passe a aceitar em sua rede os cartões Visa Vale e Elo. "Estamos abertos, não temos ciúmes de nada", avisa Yamaguti. Com a American Express, hoje nas mãos do Bradesco, também não houve negociação até aqui."
Thursday, July 14, 2011
Cielo versus Redecard
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1 comments:
What I didn't understand is the necessity of "combine with competitor". I always thought that after card deregulation such step was not necessary (automatic).
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