This news shows that Skechers (a sneakers maker) promised to a public haunted by obesity to lose weight without ever setting foot in a gym. Launched in August 2009, called Shape Ups, allowed the Skechers to became the second best selling brand of tennis in the United States in 2010 with 9% market share, behind leaders Nike and Adidas ahead, owner of the brand Reebok .
It's not directly related to investing, but it illustrates how people can be persuaded by dumb things like that. Who can dare to expect that bubbles are not recurring?
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