On November 2010, Itau gave a strong buy recommendation for Hypermarcas. They say (Google translated):
Hypermarcas shares is a good way to increase exposure to consumer goods sector, which has recorded strong growth in Brazil. The company gained market share recently, which helps to keep revenues growing.In addition, Hypermarcas has a history of acquisitions "impeccable." With 2.4 billion dollars in cash, the expectations of analysts is that the company continues to make purchases that generate business value.